An ITC press officer, Ekaterina Baglaeva, held a series of meetings from 2-5 July 2018 to discuss modern communication tools. She also conducted trainings on how to create content, video and photo material for social networks. She also shared her knowledge on how to prepare the best success stories and how to successfully launch a website and a Facebook page.

A key component of the discussions focused around a communication strategy and the four target groups for the textiles and apparel sector: clothing companies, the local population, government bodies and an international audience.

Together with an ITC specialist, representatives of project offices in Kyrgyzstan and Tajikistan visited a number of project beneficiary companies, where they could practically familiarize themselves with the shooting process; learn the art of asking the right questions to respondents and choosing good views for photographing.